Our Offer
Strategic Storytelling
We have 25+ years of helping organisations tell a new story and tell it better. In partnership with you and your stakeholders we can transform how you communicate who you are and what you are about.
Vision. Purpose. Mission. Brand. These are vital plot points. And then we find ways to make your story sing. Our agile creative network can bring your new story to life through video content, web design and visual assets.
Futurestory Mapping
Our collaborative methodology helps you get to grips with what the future might bring for the sector you are engaged with. We examine the trends and drivers that impact your business. With a wide range of stakeholders in the room we debate and create possible scenarios - or stories - of how the near-term future might be. The result is shared foundations for effective strategic choices. What futurestory are you working towards?
Innovation Workshops
We can help you create and foster a culture of innovation within your organisation or network. We design and facilitate workshop processes that can unlock ideas and creative problem solving even in intractable and complex systems. We are trained in Human Centred Design Thinking (LUMA) and Participatory Leadership methodologies. (Art of Hosting). Taking seriously the art of letting people explore their most difficult questions and knowing how to nurture what emerges.
Insight Gathering
Successful organisations continually challenge themselves to listen - and listen again - to their stakeholders. We use a range of research techniques to get you closer to the people whose perspectives matter. Whether it's your stakeholders, service users, employees, or investors, we know how to ask the critical questions and crucially, how to extract the insight that can drive your innovation and shape your story.
Clients
Recent Work
Futures research & story development
In an age of AI the health of our shared sources of information is more important than ever. And one of the world's most critical sources of online information is Wikipedia. Over six months, Futurebetter designed a research-led collaborative process, using Sohail Inayatullah's Futures Triangle as a structure for investigation. We carried out global research inside and outside the organisation, helping Wikimedia shape a new storyline that can work across the organisation and help engage multiple stakeholders, from policymakers to everyday users and future editors, with the vital work they do. The new storyline is a call to participation at a time where truth is at stake, because the the more humans who take part, the better our knowledge becomes.
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Public Engagement for Imperial College London
Helping people understand the issues around consent to have their data included in a major new disease register that will help to advance critical research into rare cardiac disease. The result will be a simple way to 'name and frame' the register so that people can understand what they are being asked to participate in, and make an informed choice.